Your web design is costing you leads, here is why.


Redesigning your website is not a small or simple task. Web design is a process that will take both time and patience. It all starts with understanding your customers’ journey and ends by helping them achieve their goals. You will find a ton of website builders that are free to use, so it is tempting to just pick a theme, enter your information, and hit publish. The following reasons should convince you to forgo the simplest route and invest in a well thought out website.

  1. First Impressions

Did you know that it takes a user about 0.05 seconds to form an opinion on whether they will stay on your website or leave? If a potential customer lands on your website only to feel as if it’s the same as the competitor’s, aesthetically distasteful, or full of advertisements, they’ll go back to Google. Your first impression goes a long way, make it count. 

  1. Mobile Importance

57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Notice that this stat does not say a website that does not scale for mobile devices. The mobile experience must be just as in-depth as the desktop view. If the buttons are too small, content overlaps or forms are hard to find, you will be losing mobile users instantly. People do not want to be frustrated when trying to give you their information.

  1. Potential Retention

Did you know that 38% of people will stop engaging with a website if the content or layout is unattractive? Sometimes what we think is pleasing to the eye, could be causing us to lose leads. Marketing professionals know how to use colours and contrast to get users to where they need to be. Trust their expertise.

  1. Load Time

How many times have you simply clicked off of a website because it took too long to load? 39% of people will stop engaging with a website if images will not load, or if they take too long to load. So many times we have professional photos taken for our websites, and upload them without resizing them. Websites cannot handle images of this size and your photoshoot is not being used to its complete potential, in fact, it is hindering you since the load time is frustrating your potential.

Your website is the only part of your business that will be working for you 24/7. If you don’t take the time to really think about your customers’ journey, you could be losing more sales than you could ever imagine. A well thought out website will engage your leads while encouraging them to contact you. If the thought of building and maintaining a website is daunting, contact us today to learn about our subscriptions that will have your website working for you, even when you’re not.

No matter what industry you are in, Swequity10 has the expertise and experience to build a website tailored to your customers’ journey.

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