Okanagan Oral and Maxillofacial Surgery Associates Russell L. Naito, DMD, FRCD (BC), Thomas C. White, DDS, FRCD(C) and Richard C. Bell, DMD, MSC, FRCD(C) of Kelowna and Vernon BC practice the full scope of oral and maxillofacial surgery with expertise ranging from dental implant surgery to wisdom tooth removal to corrective jaw surgery. As specialists, they can also diagnose and treat facial pain and facial injuries. The doctors perform a full range of dental implant and bone grafting procedures and maintain a special interest in oral pathology.
Okanagan Oral and Maxillofacial Surgery Associates reach out to us because they had zero brand awareness across any social media platforms. There was a need to ensure that a new generation of dental professionals knew that they were relevant and accepting oral surgery referrals. Further, there was a huge emphasis on referrals, but no way to keep their name top of mind with referring dentists.
Okanagan Oral Surgery content is a quite difficult to create digital content for. There is the need to ensure all content is 100% accurate, privacy issues, and a governing body that holds dentists to a high standard. We had to come up with a solution to post to social media without crossing the line on any of the above.
Okanagan Oral Surgeons needed a marketing company that could ensure content was being created with minimal input from them.
With content being so sensitive, it was imperative that nothing goes online without having a doctor’s eyes on it first. We developed a system that required us to plan ahead. Our system provides both very structured content, and a fall back for if approvals are late coming in one month.
At first, we started with stock imagery to build their platform, but as we grew and their trust in us grew we brought in a Swequity10 approved photographer to help us create personalized images that fit the content scheduled. All images are carefully planned by Swequity10 and minimal time is taken from the hard working doctors..
Through both our social media campaign and digital ads, we found a way to target dental offices that could possibly refer their clients to the Okanagan Oral Surgeons. The concept was simple, keep them top of mind so when a patient is to be referred for major surgery, there is only Oral Surgeon they trust.
We have all heard the saying “don’t put all your eggs in one basket”, this was no different. We needed to start moving towards targeting people who needed dental implants or major dental surgery without a referral. Building out this sales funnel is just another step in ensuring that they were top of mind.
